Mentions
Every single mention of your brand in AI responses — visualized and ready to analyze.
What are Mentions?
Mentions are the building blocks of your AI visibility. Every time an AI model names your brand in a response, it counts as a mention. While Share of Voice shows you the percentage, Mentions give you the detailed view of each individual occurrence.
In ucited.ai, Mentions are presented through two key visualizations: the Mentions Heatmap and the Leaderboard.
The Mentions Heatmap
The heatmap is a tabular visualization that shows you at a glance which brand was mentioned for which prompt in which time period. Each cell represents a combination of prompt and time window:
- Dark cells = many mentions
- Light cells = few mentions
- Empty cells = no mentions in that period
Interpreting the heatmap
Look for patterns: Are there prompts where you are consistently mentioned? Those are your strongest topics. Are there prompts with sporadic mentions? That is where optimization potential lies.
Time range selection
The heatmap offers three different time ranges that you can toggle between:
- Last 4 Weeks — For short-term analysis and trend monitoring
- Last 4 Months — Default view for regular monitoring
- Last 1 Year — Long-term trends and seasonal patterns
The Leaderboard
The Leaderboard shows a ranking of all brands by total number of mentions in the selected time period. At a glance, you can see:
- Where your brand ranks
- How large the gap to leading competitors is
- Which brands are most prominently featured in AI responses
Why do Mentions matter?
Mentions provide the granularity that Share of Voice cannot offer:
- Topic identification: Discover which questions your brand is present for — and which it is not
- Temporal patterns: Identify whether your visibility is consistent or fluctuating
- Content impact: Track how new content affects your mentions on specific prompts
- Competitive observation: See where competitors are strong and where gaps exist for you
How to use this metric
1. Identify your strengths
Find the prompts with the most mentions for your brand. These topics represent your core competence in the eyes of AI — continue to build on them.
2. Uncover gaps
Look for prompts where competitors are mentioned but you are not. This is concrete improvement potential. Use the Citation Gaps report for automated gap analysis.
3. Monitor trends
Check the heatmap in the Last 4 Weeks view regularly. If mentions for an important prompt suddenly drop off, it may indicate content changes or model updates.
4. Measure your actions
After a content optimization: monitor the heatmap in the Last 4 Weeks view. Are mentions increasing for the optimized topic area? It may take a few days for changes to become visible.
Related pages
Deepen your understanding with these additional metrics and tools: