Analyzing Competitors

Systematically compare your AI visibility with that of your competitors.

Why Analyze Competitors?

Your brand’s AI visibility does not exist in a vacuum. Your Share of Voice is always relative — it shows how often you are mentioned compared to your competitors. Without competitor analysis, you lack the context to properly assess your own position.

Competitor Benchmarking

ucited.ai offers you several views for competitive comparison:

SOV Timeseries

The Share of Voice timeseries on the dashboard shows you the progression of your visibility compared to all configured competitors. At a glance, you can see:

• Who is leading at which points in time?
• Are there trend changes or sudden shifts?
• Who is gaining, who is losing over time?

SOV by AI Model

The SOV by AI Model view shows you how the competitive landscape differs depending on the AI model. Some competitors are stronger at ChatGPT, others at Perplexity or Gemini.

Prompt Performance

Prompt Performance allows you to compare at the prompt level: which questions are you stronger at, and which favor the competitor?

Finding Competitor Gaps

To derive targeted actions, you need to know where exactly the differences lie:

1. Prompt comparison — Identify prompts where competitors have a significantly higher SOV than you.
2. Citation comparison — Use the Citation Check and Competitor Mentions to find out on which domains competitors are present but you are not.
3. Model-specific gaps — Check if there are AI models where you consistently perform worse than your competitors.

Optimizing Your Competitor Setup

The quality of your analysis depends on how well your competitors are configured:

• Choose relevant competitors — Select not only the largest companies but also emerging competitors and niche providers.
• Capture all domains — Ensure that all relevant domains of a competitor are mapped (e.g. main domain, country domains, blog subdomains).
• Update regularly — Regularly check if new competitors have emerged or existing ones are no longer relevant.

Deriving Actions

Concrete actions can be derived from competitor analysis:

• Close topic gaps — Create content on prompts where competitors outperform you.
• Build source presence — Get listed on domains where competitors are cited but you are not.
• Expand strengths — For prompts where you lead, ensure you maintain and expand that position.
• Spot trends early — Watch whether competitors are present on new topics before you are.

Next Steps