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Fanout Queries

Discover which search queries AI models execute internally to answer your prompts.

What Are Fanout Queries?

When a user asks an AI model a question, the model often executes multiple search queries in the background to assemble the best possible answer. These internal search queries are called Fanout Queries.

With the Fanout Queries tool, you can find out which search queries an AI model executes for your tracked prompts. This gives you valuable insights into the AI’s thought process and helps you align your content strategy accordingly.

Where to Find Fanout Queries

You can find the tool under Tools → Fanout Queries in the dashboard sidebar.

Fanout Queries page in the dashboard
Fanout Queries page in the dashboard

How to Use the Tool

Fanout Queries are based on your tracked prompts:

  1. Select a prompt — Choose one of your tracked prompts from the dropdown list. Prompts are displayed sorted by data volume.
  2. Run the query — Click “Execute” to start the fanout analysis for the selected prompt.
  3. View results — The tool shows you the internal search queries that AI models would execute to answer this prompt.

Why Does This Matter?

Fanout Queries provide strategic insights you can use for content planning:

  • Identify content gaps — When AI models search for specific topics not covered on your website, you know what content to create.
  • Keyword ideas — The internal search queries reveal which terms and phrasings AI models use — ideal for your SEO and GEO strategy.
  • Understand AI reasoning — You learn how AI models break down a topic and which aspects are relevant to them.
  • Competitive advantage — Content that aligns with AI models’ internal search queries has a higher chance of being cited as a source.

Tip

Compare the Fanout Queries of different prompts with each other. If certain search queries appear across multiple prompts, these are particularly relevant topics that you should prioritize.

Putting Results into Practice

Here is how to make the most of the Fanout Query results:

  1. Identify recurring themes in the search queries
  2. Check whether your website covers these topics
  3. Create or optimize content for missing topics
  4. Structure your content so AI models can easily process it (clear headings, FAQ formats, structured data)

Recommended Action

Create a content roadmap based on Fanout Queries. Prioritize topics that frequently appear as internal search queries and are not yet covered on your website.

SERP Check

The integrated SERP Check lets you directly see how the AI-generated search queries rank on Google. This shows you which content ranks there — and where you can take action.

Next Steps