Fanout Queries
Analyze which search paths emerge from your prompts and whether your domains appear in SERPs.
What Are Fanout Queries?
When a user asks an AI model a question, that question can expand into a bundle of related search queries. These Fanout Queries reveal subtopics, wording, and search paths around your prompt.
In the dashboard, the tool is called Query Fanout. You can select multiple tracked prompts, compare providers, and then check the generated queries against Google search results.
Where to Find Fanout Queries
You can find the tool under Tools → Fanout Queries in the dashboard sidebar.
How to Use the Tool
Fanout Queries are based on your tracked prompts:
- Select prompts — Choose one or more tracked prompts from the list.
- Choose providers — Compare OpenAI, Gemini, and Perplexity depending on the perspective you want to inspect.
- Run the analysis — Click the Run fanout queries button. Existing results are cached and reused.
- Open results — Inspect generated queries, SERP signals, client rankings, and competitor presence.
Why Does This Matter?
Fanout Queries provide strategic insights you can use for content planning:
- Identify content gaps — When Fanout Queries surface topics not covered on your website, you know what content to create.
- Keyword ideas — Generated queries reveal terms and phrasings that may matter for SEO and GEO content.
- Understand search paths — You see how a topic breaks down into subtopics and angles.
- Competitive advantage — SERP signals show whether competitors are visible for derived queries while your domain is missing.
Tip
Compare the Fanout Queries of different prompts with each other. If certain search queries appear across multiple prompts, these are particularly relevant topics that you should prioritize.
Putting Results into Practice
Here is how to make the most of the Fanout Query results:
- Identify recurring themes in the search queries
- Check whether your website covers these topics
- Create or optimize content for missing topics
- Structure your content so AI models can easily process it (clear headings, FAQ formats, structured data)
Recommended Action
Create a content roadmap based on Fanout Queries. Prioritize topics that recur often, are close to buying or decision intent, and are not yet clearly covered on your website.
SERP Check
The integrated SERP Check checks whether your client domains or competitors appear in Google results for the generated queries. It is only useful when websites are configured for the client.