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Search Behavior

Understand which web searches and follow-up questions AI models use before answering.

What this page shows

Search Behavior is based on the v2 pipeline. It shows not only whether your brand is mentioned, but also which web search queries and related questions appear during answer generation.

Search Behavior overview with KPIs and query signals
Search Behavior overview with KPIs and query signals

Web Search Queries

Web search queries are searches AI models use or reference while generating answers. The view groups these queries by frequency, model, and context.

Top search queries and follow-up prompts
Top search queries and follow-up prompts

Input for SEO and GEO

Frequently recurring queries are strong hints for terms, questions, and intents you should cover in content, FAQ structures, and landing pages.

Related Prompts

Related prompts are follow-up questions that currently come mainly from Perplexity signals. They help you expand topic clusters and derive new tracking prompts.

Prompt Research

Use discovered questions as input for new tracking prompts.

Fanout Queries

Check which search paths individual prompts trigger.