Citations

See which sources AI answers name, which of them they actually cite, and how your own website shows up among them.

Citations and sources

A Citation is a page with a confirmed evidence link in the answer text. Sources are every page in the answer’s sources, citations included, so there are never fewer sources than citations.

Each page counts once per answer. An answer naming three pages of a domain counts three for the domain. The number of distinct pages is shown separately.

View and overview

Citations and Sources switch the view for figures, tables, charts, exports and detail pages. Period, model and prompt filters narrow the data. Domains limits the main page to up to six domains.

The overview shows the count for your chosen view, distinct pages, your own pages and your website’s share. Share of Citations is your website’s share of all citations in the selected period with your filters. Sources uses the same share for all sources. Without a configured website, your own figures remain empty.

Changes appear only when the previous period is comparable. Shares change in percentage points. In tables, “New” means the count in the selected view was zero in the previous period.

Not every AI system said on every day which pages it links as evidence. Such answers count only under Sources, so Citations are then a lower bound. If that information is missing for the whole period, the Citations figures show no number instead of a zero. If it is missing for the previous period, Citations have no comparison.

You and your competitors

You and your competitors compares your website with other sources, as a block chart or as a page ranking. Under Direct competitors only you and your main competitors count, and shares refer to your citations or sources together. Switch to All domains to include other sources, up to 30 domains as blocks of their own. Each block shows its count and share. Hover a block or a ranking row to highlight its line in the timeline. A click on a block opens the ranking of its pages in its place, and the timeline shows the same pages. The arrow top left leads back to the block chart. The Other domains block opens the ranking of the domains it groups.

The timeline shows each day’s count by default; its menu switches to the share. There you also choose which websites it shows: by default All, your website and the ten domains with the most references, direct competitors included, or you and your direct competitors. Point at a website in the block chart or the ranking and its line appears in the timeline. A day without an answer within your filters is a gap, and under Citations so is a day on which no answer said which pages it links as evidence. The line bridges such gaps with a dashed segment; a 0 means measured and not included.

Sources and Where you are missing

Sources lists pages or domains, ten rows at a time. Each row shows count, share, change and models. Domain rows also show the number of pages. Search and sort apply to the entire table.

In the table header, choose All sources, Direct competitors or All competitors. Direct competitors shows only your main competitors’ websites. All competitors includes the other active brands in your brand catalog. Both competitor filters exclude your own website. Shares still use the data before this selection and before the search.

Where you are missing shows pages or domains from answers that name at least one main competitor but not your brand. The Answers column counts in how many of those answers a source appears, as a citation or among all sources, depending on the view. For domains, the number of their pages in those answers stands beside it. The table also shows the competitors named in those answers. If your own brand is not yet tracked, this gap cannot be determined.

Click a table row or its address to open its detail page. The small arrow beside the address opens the website in a new tab. You and Competitor tags identify your website and your main competitors’ websites. When a catalog brand is assigned, its tag opens that entry in the brand catalog.

Detail page and answers

On the detail page, switch between Whole domain and an individual page. Your selected view is kept and can also be changed there. You see figures, a timeline, a breakdown by model and the relevant answers. A domain also lists its pages. For a single page, each answer shows whether it cites the page or only lists it among its sources. Click an answer to read its full text.

Citation Check

The Citation Check fetches the visible pages and checks whether your brand, or a link to your website, is on each page and which competitors appear there. Run it from the table header or a page’s detail header. It runs only on click and costs credits per checked page. For previously checked pages, choose the stored result or fetch them again. A domain has no single page text to check.

The Brand on page column then shows “Yes” or “No”, Competitors on page the competitors the check found or “None”. A click opens the passage the check found, for your main competitors too. Pages that were not checked stay “Not checked”. “Unreadable” means the page could not be fetched, which is no verdict about your brand.

How to interpret the data

• Many citations: the AI backs statements with this page. Keep it current and accurate.
• Many sources: Open the answers to understand the context in which they list the page.
• Important source, brand missing from the page: a clear opportunity for outreach, PR or content additions.