Shopping

Analyze which products and brands become visible in ChatGPT shopping results.

What Shopping Measures

Shopping shows product and brand signals from answers where ChatGPT returns structured shopping results or purchase-oriented product recommendations. This matters especially for e-commerce, retail, and product-led categories.

Shopping overview with product visibility

Brand Share shows which brands dominate shopping signals. It helps you see whether your products appear directly or whether competitors shape the recommendations.

Shopping Brand Share in the dashboard

Shopping is currently ChatGPT-only because only ChatGPT returns structured shopping data. Empty states can be a real signal: the prompt does not trigger a purchase-oriented answer, or not enough shopping answers have accumulated yet.

Share of Voice

Compare shopping signals with your general brand visibility.

Manage Prompts

Add purchase-oriented prompts to measure shopping visibility more directly.