Shopping

How visible your brand and your products are when ChatGPT shops.

What Shopping measures

Some prompts make ChatGPT answer with real product suggestions, pulled from Google Shopping and shown with prices, ratings and shops. The Shopping page shows how your brand and your products appear in those answers, and what ChatGPT searched for to build them.

Product Visibility

At the top of the page you see the individual products ChatGPT actually showed, as a gallery of cards. Each card carries how often the product appeared and its typical position in the list, plus details like price, rating and shop where the product result provides them. Position matters here, because the first few suggestions get most of the attention. If your own products are not in this gallery, they are not reaching ChatGPT's shopping results yet.

Top Brands

The Top Brands table ranks the brands ChatGPT puts in front of shoppers. For each one you see its visibility, meaning its share of all product mentions, its typical position in the list, and how often it appears. Your own brand is marked with a small label, and if it ranks further down it still stays pinned to the table, so you never lose sight of where you stand.

A short prompt below the table points you to the searches that feed these rankings, so the table is not just a scoreboard but a starting point for what to fix. If your catalogue is empty, the table asks you to add brands first, because there is nothing to compare against yet.

Brand Visibility Over Time

Next to the Top Brands table, a chart draws a line for you and for each competitor, showing each brand's share of all the product mentions ChatGPT made, day by day. When a competitor's line climbs above yours, they are winning more shopping visibility in that window. Every product ChatGPT shows is matched against the brands in your catalogue to decide who gets credited with the mention.

The chart only appears once you have a brand catalogue and at least one measured day. If it stays empty, add brands on the Competitors page and give it a little more data.

Google Shopping Search

To answer these prompts, ChatGPT runs its own searches on Google Shopping and only shows some of what it finds. The Google Shopping Search section at the bottom of the page reveals both sides. A funnel of figures counts the searches ChatGPT ran, the products it found across them, and how many it actually placed in the answer. The gap between found and shown is everything it considered but kept out of view.

Underneath, one list shows the exact queries ChatGPT typed into Google Shopping, and another shows every product it found, marking whether each one made it into the answer or stayed hidden. The hidden products tell you which brands and shops ChatGPT already ties to your category, even when it chose not to show them.

How to work with this page

Check whether your products appear at all, and if so, where and through which shops. The searches under Google Shopping Search are the exact terms to win, so optimise your Google Shopping feed and product titles for them. Where competitors dominate, look at what their presence is built on, usually complete, well-structured product pages and healthy ratings on the shops that keep coming up. That is the raw material these recommendations are made from.