Share of Voice
The key metric for your market share in AI-generated responses.
What is Share of Voice?
Share of Voice (SOV) measures your brand as a percentage of all brand mentions naturally detected in AI-generated responses. We count a mention whenever a brand from your catalogue appears in an answer, whether it is named directly in the answer text or one of the domains it goes by is referenced. Each brand counts at most once per answer.
An example: an AI model answers 100 prompts. Across all responses, brands are detected 500 times. If your brand accounts for 75 of those detections, your Share of Voice is 15%.
How is SOV calculated?
The denominator includes all brand mentions detected in the filtered AI answers, not just your defined competitors. Date range, model, and prompt filters therefore change the answer set being measured.
Reading the Share of Voice page
The Share of Voice page brings several perspectives into one place: Which topics, models, and time periods make your brand visible?
- KPI summary: shows your current SOV, the leading brand, and movement versus the comparison period.
- Trend: shows whether visibility is rising, falling, or shaped by individual peaks.
- Model comparison: shows whether you perform differently across the models in your tracking set.
- Prompt and heatmap views: help you find topics where you are strong or currently missing.
All or direct competitors: the timeline draws you and your direct competitors. Switch to All in the measure menu: the ten strongest brands of the ranking, direct competitors included. Hover a brand in the ranking to draw its line in the timeline, at any rank. Share of voice always stays your share of every tracked brand, as in the ranking and the Overview.