How often your brand shows up versus competitors.
Daily measurement, computed as share of all brand mentions across the competitor set. Broken down by model and prompt, so you do not drown in a single average.
Share of voice is your slice of every mention.
Ask a question in ChatGPT, Gemini, Copilot, or Perplexity and count which brands the answer names. Your share of voice is your mentions divided by every brand mention across the competitor set. 30 percent means three of ten mentions are about you, the rest about someone else.
How often your brand is named in the tracked models’ answers to your prompts.
Divided by all brand mentions in the same field, that is you plus your competitors.
A percentage that moves as you get named more or competitors lose ground.
Your share, tracked over time.
A daily timeseries on a 7-day rolling window, aggregated across the models you currently have selected. The window smooths single off-days so you read the trend, not daily noise.
Same share, against whom.
Both modes show a percentage. The difference is the denominator: against every brand detected, or only against the set you selected.
Against every brand.
Only your chosen set.
Every brand, every model in one table.
Models weight sources differently, so your share can be high in ChatGPT and low in Gemini. This view is a table: one row per brand, one column per model, with mentions and the SOV share for each.
Which prompts carry you, and which lose.
A brand can look fine in aggregate and still lose the three prompts that matter commercially. The bar chart shows mention counts per prompt across the selected range and makes that visible.
A number alone is not enough. The tools turn it concrete.
When your share drops on three commercially relevant prompts, you do not want “more visibility” as an action, you want an ordered list of levers. Citation Gaps and Prompt Research start exactly there.
Buying decisions increasingly happen in the AI answer, not the click.
When the answer itself names the brands, your share of it decides whether you make the shortlist at all.
of B2B buyers use generative AI as a top information source in every phase of their buying journey.
Forrester, 2024See your share of voice against your real competitors.
First data within 24 hours of setup.