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Shopping · ChatGPT and Copilot

Where your products land in shopping recommendations from ChatGPT and Copilot.

ChatGPT and Copilot return structured product cards for shopping-style prompts, with position, plus price and rating where available. ChatGPT provides merchant domains; links depend on the provider capture and are absent without it. Copilot provides merchants with links. We aggregate this shopping data per product and per brand over the selected date range so you see which products show up, how often, and at which position. Gemini and Perplexity do not provide structured product cards.

VIEW 01
Product list ranked by mentions and position
Product list

Every product, ranked by mentions and position.

Per product: name, mention count and average position in the range, plus sample price, rating, and review count where available. ChatGPT provides merchant domains; links depend on the provider capture and are absent without it. Copilot provides merchants with links. Sorted by mentions, then by position.

VIEW 02
Top Brands table with visibility and typical position
Top brands

Which brands carry the recommendations.

Every product ChatGPT and Copilot show is matched against your brand catalogue. The Top Brands table ranks each brand by visibility share, typical position, and how often it appears; your own brand is flagged and stays pinned. A trend chart tracks those shares day by day.

Why shopping is its own view

Shopping in ChatGPT and Copilot is its own answer format.

For shopping-style questions, ChatGPT and Copilot can return structured product cards with positions, plus price and rating where available. ChatGPT provides merchant domains; links depend on the provider capture and are absent without it. Copilot provides merchants with links. That list lives in a separate field of the response that other tracking views do not surface. Shopping shows exactly that list, aggregated per product and per brand.

+1,200%

year-over-year growth in website traffic from generative-AI sources (growth rate, off a small base).

Adobe Analytics, 2025
89%

of B2B buyers use generative AI as a top information source in every phase of their buying journey.

Forrester, 2024

See where your products land in shopping recommendations from ChatGPT and Copilot.

We aggregate the existing shopping data from ChatGPT and Copilot over the date range you choose.

Shopping in ChatGPT and Copilot Answers | ucited.ai